home of the “design for the web” coursean adult course focused on webstandards based webdesign

webeyedea logo design for the web

articles tagged: client work

design & feedback

14/01/2011 Comments Off

Design Criticism and the Creative Process
by CASSIE MCDANIEL

image by Kevin Cornell

At a project’s start, the possibilities are endless. That clean slate is both lovely and terrifying. As designers, we begin by filling space with temporary messes and uncertain experiments. We make a thousand tiny decisions quickly, trying to shape a message that will resonate with our audience. Then in the middle of a flow, we must stop and share our unfinished work with colleagues or clients. This typical halt in the creative process begs the question: What does the critique do for the design and the rest of the project? Do critiques really help and are they necessary? If so, how do we use this feedback to improve our creative output?

→ read the full article on A List Apart
continue reading ➤