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Carl's Jr Story...
Carl's Jr has a beef with Jack in the Box advertising

Carl's Jr. doesn't like being the butt of Jack's jokes. So CKE Restaurants Inc., which owns Carl's Jr. and Hardee's, sued Jack in the Box Inc. in federal court in Santa Ana on Friday, accusing the San Diego-based chain of deceptive advertising relating to the business end of a cow.

The suit cites TV ads that tout Jack in the Box's sirloin burgers and lampoon those made with Angus beef, which happens to be what's in the Carl's Jr.

"$6 Burger..."

Six Dollar Burger and the Hardee's Thick burger (and in premium burgers sold at McDonald's and Burger King). In one ad, Jack, the mascot whose head looks like an upside-down ice cream cone, is asked to point to a cow's 'angus area' on a diagram. He says sheepishly: 'I'd rather not.' In the other, employees laugh hysterically when a colleague talks about rivals' 'Angus burgers.'

The suit contends the ads give burger lovers a bum steer. 'While Defendant may find humorous the aural and phonetic similarities between the words 'Angus' and 'anus,' ' the suit says, the link is made to create 'the erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle.' Customers of Carpenteria-based CKE have actually asked why it charges $6 for a burger made from a cow's bottom, Chief Executive Andy Puzder said.

Gloves off...

Puzder relished the idea of taking on Jack in the Box. 'If they want to have a war we will take the gloves off,' he said. A spokeswoman for Jack in the Box said she couldn't comment because the suit had only just been filed.

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